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The effects of mood and advertising context on ad memory and evaluations : the case of a competitive and a non-competitive ad context
Sar, Sela; Nan, Xiaoli; Myers, Jun Rong - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 1-9
Persistent link: https://www.econbiz.de/10008822606
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The effects of mood, gender, and ad context on type of elaboration and product evaluation
Sar, Sela - In: Journal of marketing communications 19 (2013) 5, pp. 308-323
Persistent link: https://www.econbiz.de/10010227711
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Infusing affective computing models into advertising research on emotions
Wen, Taylor Jing; Chuan, Ching-Hua; Anghelcev, George; … - In: Journal of advertising 53 (2024) 5, pp. 710-731
Persistent link: https://www.econbiz.de/10015194434
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Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
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If you feel it now you will think it later : the interactive effects of mood over time on brand extension evaluations
Sar, Sela; Duff, Brittany R. L.; Anghelcev, George - In: Psychology & marketing 28 (2011) 6, pp. 561-583
Persistent link: https://www.econbiz.de/10009130508
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Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela; Anghelcev, George - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
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The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.; Sar, Sela; Ghuge, Shreyas - In: Health marketing quarterly 32 (2015) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
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Seeing the big picture : multitasking and perceptual processing influences on ad recognition
Duff, Brittany R.-L.; Sar, Sela - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 173-184
Persistent link: https://www.econbiz.de/10011313277
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Is there a need for speed? : fast animation as context increases product trial intent and self-focus
Duff, Brittany R. L.; Sar, Sela - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 262-284
Persistent link: https://www.econbiz.de/10011342935
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The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun; Sar, Sela - In: Journal of marketing communications 21 (2015) 4, pp. 284-299
Persistent link: https://www.econbiz.de/10011405890