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1
B2B technology adoption in customer driven supply chains
Asare, Anthony K.
;
Brashear-Alejandro, Thomas
;
Kang, Jun
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011539305
Saved in:
2
The state of research methods in personal selling and sales management literature
Asare, Anthony K.
;
Yang, Jing
;
Brashear-Alejandro, Thomas
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
4
,
pp. 473-489
Persistent link: https://www.econbiz.de/10009680321
Saved in:
3
Leveraging loyalty programs to build custome-company identification
Brashear-Alejandro, Thomas
;
Kang, Jun
;
Groza, Mark D.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1190-1198
Persistent link: https://www.econbiz.de/10011440269
Saved in:
4
The value relevance of brand equity, intellectual capital and intellectual capital management capability
Yang, Jing
;
Brashear-Alejandro, Thomas
;
Asare, Anthony
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 543-559
Persistent link: https://www.econbiz.de/10011478818
Saved in:
5
International salesforce management
Brashear-Alejandro, Thomas
- In:
The SAGE handbook of international marketing
,
(pp. 429-448)
.
2009
Persistent link: https://www.econbiz.de/10003792176
Saved in:
6
COVID-19 research in management : an updated bibliometric analysis
Hashemi, Hossein
;
Rajabi, Reza
;
Brashear-Alejandro, Thomas
- In:
Journal of business research : JBR
149
(
2022
),
pp. 795-810
Persistent link: https://www.econbiz.de/10013325693
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7
Female consumers : decision-making in brand-driven retail
Granot, Elad
;
Greene, Henry
;
Brashear-Alejandro, Thomas
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 801-808
Persistent link: https://www.econbiz.de/10009238396
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8
Qualitative methods in international sales research : cross-cultural considerations
Javalgi, Rajshekhar G.
;
Granot, Elad
; …
- In:
The journal of personal selling & sales management : JPSSM
31
(
2011
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10009127296
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9
Developments in advertising in a post-socialist environment : longitudinal analysis of Polish print ads
Lepkowska-White, Elzbieta
;
Brashear-Alejandro, Thomas
- In:
Advertising in developing and emerging countries : the …
,
(pp. 205-214)
.
2011
Persistent link: https://www.econbiz.de/10009261735
Saved in:
10
Populence : exploring luxury for the masses
Granot, Elad
;
Russell, La Toya M.
;
Brashear-Alejandro, …
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10009729476
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