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Brand equity in the profession...
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ECONIS (ZBW)
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1
Brand equity in the professional service context : analyzing the impact of employee role behavior and customer-employee rapport
Biedenbach, Galina
;
Bengtsson, Maria
;
Wincent, Joakim
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009490296
Saved in:
2
Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina
;
Bengtsson, Maria
;
Marell, Agneta
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
Saved in:
3
Co-opetition dynamics : an outline for further inquiry
Bengtsson, Maria
;
Eriksson, Jessica
;
Wincent, Joakim
- In:
Competitiveness review : an international business …
20
(
2010
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10003967867
Saved in:
4
Coopetition : new ideas for a new paradigm
Bengtsson, Maria
;
Eriksson, Jessica
;
Wincent, Joakim
- In:
Coopetition : winning strategies for the 21st century
,
(pp. 19-39)
.
2010
Persistent link: https://www.econbiz.de/10003984331
Saved in:
5
Brand equity in the business-to-business context : examining the structural composition
Biedenbach, Galina
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10009576042
Saved in:
6
Climates of competition
Bengtsson, Maria
-
2014
Persistent link: https://www.econbiz.de/10010469468
Saved in:
7
Analys av fyra förvärvsärenden
Bengtsson, Maria
-
1998
Persistent link: https://www.econbiz.de/10012103737
Saved in:
8
Guest editorial: sustainability marketing and sustainability management : exploring new perspectives on sustainable development
Biedenbach, Galina
;
Jansson, Johan
;
Poškutė, Virginija
- In:
Baltic journal of management : BJM
18
(
2023
)
4
,
pp. 421-427
Persistent link: https://www.econbiz.de/10014380973
Saved in:
9
The impact of customer experience on brand equity in a business-to-business services setting
Biedenbach, Galina
;
Marell, Agneta
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 446-458
Persistent link: https://www.econbiz.de/10003980570
Saved in:
10
Multiple stakeholders and B2B branding in emerging markets
Tarnovskaya, Veronika
;
Biedenbach, Galina
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 287-309
Persistent link: https://www.econbiz.de/10011598472
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