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Can sentiment toward advertising explain materialism and vanity in the globalization era? : evidence from Dubai
Mady, Tarek
;
Cherrier, Hélène
;
Lee, Dennis
;
Rahman, Kaleel
- In:
Journal of global marketing
24
(
2011
)
5
,
pp. 453-472
Persistent link: https://www.econbiz.de/10009500875
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2
"Wow! It's cool" : the meaning of coolness in marketing
Rahman, Kaleel
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 620-638
Persistent link: https://www.econbiz.de/10010226619
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3
Crafting excellence : publication tips from the editors of journal of global marketing
Lim, Weng Marc
;
Lascu, Dana
;
Gandhi, Shiri
;
Kumar, Bipul
; …
- In:
Journal of global marketing
37
(
2024
)
5
,
pp. 353-356
Persistent link: https://www.econbiz.de/10015192623
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4
Framework for mobile marketing : the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
5
Framework for mobile marketing : the Locales Framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
-
2012
Persistent link: https://www.econbiz.de/10009574529
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6
Membership retention in professional sports organisations
Brown, Mark
;
Misko, Darian
;
Lee, Dennis
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10003862992
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7
Accommodating ethnic minority consumers during service encounters : the fine line
Mady, Sarah
;
Ford, John B.
;
Mady, Tarek
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 674-690
Persistent link: https://www.econbiz.de/10013407588
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8
Product line sub-branding versus company as the brand in services
Rahman, Kaleel
;
Areni, Charles S.
- In:
The marketing review
10
(
2010
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003963407
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9
Generic, genuine, or completely new? Branding strategies to leverage new products
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10010259216
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10
Marketing strategies for services : is brand architecture a viable way forward?
Rahman, Kaleel
;
Areni, Charles Scott
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 328-346
Persistent link: https://www.econbiz.de/10010387293
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