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Dear Mr Chocolate : constructing a typology of contextualized chocolate consumption experiences through qualitative diary research
Zarantonello, Lia; Luomala, Harri T. - In: Qualitative market research : an international journal 14 (2011) 1, pp. 55-82
Persistent link: https://www.econbiz.de/10008858055
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A literature review of consumer-based brand scales
Zarantonello, Lia - In: Handbook on brand and experience management, (pp. 188-218). 2008
Persistent link: https://www.econbiz.de/10003789040
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Mood-regulation and shopping
Luomala, Harri T. - 1996
Persistent link: https://www.econbiz.de/10000944731
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The role of mood in consumer behavior : conceptual issues
Luomala, Harri T. - 1993
Persistent link: https://www.econbiz.de/10000855632
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Wear your pants out and be happy! : clothing consumption curtailment and consumer subjective well-being
Vesterinen, Essi; Lee, Michael S. W.; Luomala, Harri T. - In: Journal of macromarketing 44 (2024) 4, pp. 742-760
Persistent link: https://www.econbiz.de/10015165358
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Exploring emotional-eating patterns in different cultures : toward a conceptual framework model
Luomala, Harri T.; Sirieix, Lucie; Tahir, Rizwan - In: Journal of international consumer marketing 21 (2009) 3, pp. 231-245
Persistent link: https://www.econbiz.de/10003890820
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Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts
Paaspvaara, Rami; Luomala, Harri T.; Pohjanheimo, Terhi; … - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
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Exploring consumers' product-specific colour meanings
Kauppinen-Räisänen, Hannele; Luomala, Harri T. - In: Qualitative market research : an international journal 13 (2010) 3, pp. 287-308
Persistent link: https://www.econbiz.de/10008901316
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Consumers' experience of food products : effects of value activation and price cues
Lehtola, Katariina; Luomala, Harri T.; … - In: Journal of customer behaviour 7 (2008) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10003721688
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When an intercultural business negotiation fails : comparing the emotions and behavioural tendencies of individualistic and collectivistic negotiatiors
Luomala, Harri T.; Kumar, Rajesh; Singh, J. D.; … - In: Group decision and negotiation 24 (2015) 3, pp. 537-561
Persistent link: https://www.econbiz.de/10010533297