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An empirical investigation on the role of market orientation in church participation

Mulyanegara, Riza Casidy; Tsarenko, Yelena; Mavondo, … - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 339-351

Persistent link: https://www.econbiz.de/10008736602

Church marketing : the effect of market orientation on perceived benefits and church participation

Mulyanegara, Riza Casidy; Tsarenko, Yelena; Mavondo, Felix - In: Services marketing quarterly 32 (2011) 1, pp. 60-82

Persistent link: https://www.econbiz.de/10008902029

The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality

Mulyanegara, Riza Casidy; Tsarenko, Yelena; Anderson, … - In: The journal of brand management : an international journal 16 (2008/09) 4, pp. 234-247

Persistent link: https://www.econbiz.de/10003811720

Predicting brand perferences : an examination of the predictive power of consumer personality and values in the Australian fashion market

Mulyanegara, Riza Casidy; Tsarenko, Yelena - In: Journal of fashion marketing and management 13 (2009) 3, pp. 358-371

Persistent link: https://www.econbiz.de/10003881562

The relationship between market orientation, brand orientation and perceived benefits in the non-profit sector : a customer-perceived paradigm

Mulyanegara, Riza Casidy - In: Journal of strategic marketing 19 (2011) 5, pp. 429-441

Persistent link: https://www.econbiz.de/10009314487

The role of brand orientation in church participation : an empirical examination

Mulyanegara, Riza Casidy - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 226-247

Persistent link: https://www.econbiz.de/10009315517

Understanding the Impact of Walmart Closure on Households' Demand for Consumer Packaged Goods Categories

Ma, Yunqing; Seenivasan, Satheesh; Ma, Junzhao; … - 2021

The effects of Walmart closure on households’ demand for consumer-packaged goods categories are analysed. The investigation involves two stages. In the first stage, Walmart closure effects on household demand for these categories are estimated using a two-way linear fixed effects regression....

Persistent link: https://www.econbiz.de/10013244867

How does service robot anthropomorphism affect human co-workers?

Tojib, Dewi; Sujan, Rahul; Ma, Junzhao; Tsarenko, Yelena - In: Journal of service management 34 (2023) 4, pp. 750-769

Persistent link: https://www.econbiz.de/10014338203

The role of perceived fit in the tourist destination choice

Tojib, Dewi; Tsarenko, Yelena; Ho, Ting Hin; Tuteja, Geetu - In: Tourism analysis : an interdisciplinary tourism & … 27 (2022) 1, pp. 63-76

Persistent link: https://www.econbiz.de/10013286062

Together and apart : exploring structure of the corporate-NPO relationship

Simpson, Dayna; Lefroy, Kathryn; Tsarenko, Yelena - In: Journal of business ethics : JOBE 101 (2011) 2, pp. 297-311

Persistent link: https://www.econbiz.de/10009243440