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Forecasting product sales with conjoint analysis data
Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 175-182
Persistent link: https://www.econbiz.de/10003751381
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Using flow-through and diffusion models to forecast new product sales
Geurts, Michael D.; Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 139-143
Persistent link: https://www.econbiz.de/10003751365
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Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method
DeRosia, Eric David; Christensen, Glenn L.; Whitlark, … - In: Advances in business and management forecasting 4 (2006), pp. 183-197
Persistent link: https://www.econbiz.de/10003751391
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Sales forecasting with conjoint analysis by addressing its key assumptions with sequential game theory and macro-flow modeling
Whitlark, David B.; Smith, Scott M. - In: Conjoint measurement : methods and applications, (pp. 363-370). 2007
Persistent link: https://www.econbiz.de/10003544699