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Understanding technolgoy adoption processes of Low-Income Consumers

Castaño, Raquel; Lozano, Gerardo; Martinez, Raúl; … - In: International journal of business competition and … 2 (2012) 1, pp. 37-51

Persistent link: https://www.econbiz.de/10009427478

Market initiatives of large companies serving low-income sectors

Bruni Celli, Josefina; González, Rosa Amelia; Lozano, … - In: Socially inclusive business : engaging the poor through …, (pp. 27-62). 2010

Persistent link: https://www.econbiz.de/10003976618

Segmentation of the Mexican Tourism Market and the Ecotourist Profile

Carbajal, Melly; Lozano, Gerardo - 2001

This paper investigates the possibility of segmentation by benefits of the tourism market, using cluster analysis, and defines a profile for each of the seven clusters that were found. Especial attention is given to tourists attracted to ecotourism activities. The ecotourists identified are...

Persistent link: https://www.econbiz.de/10014035194

Preparing for the adoption of the new arrival

Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 16-23

Persistent link: https://www.econbiz.de/10003902470

Understanding the passion of soccer for Mexican consumers

Castaño, Raquel; Núñez, Sandra; Sánchez, Marijose - In: International journal of leisure and tourism marketing … 1 (2009/10) 4, pp. 344-357

Persistent link: https://www.econbiz.de/10003970562

Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing

Martinez, Israel; Castaño, Raquel; Quintanilla, Claudia; … - In: Cracking the code : leveraging consumer psychology to …, (pp. 257-277). 2012

Persistent link: https://www.econbiz.de/10009349519

Special issue: Does customer satisfaction drive tourism marketing?

Castaño, Raquel (contributor) - 2011

Persistent link: https://www.econbiz.de/10009010480

How should managers respond? : exploring the effects of different responses to negative online reviews

Treviño, Teresa; Castaño, Raquel - In: International journal of leisure and tourism marketing … 3 (2012/13) 3, pp. 237-251

Persistent link: https://www.econbiz.de/10009742022

Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty

Carete, Lorena; Castaño, Raquel; Felix, Reto; Centeno, … - In: The journal of consumer marketing 29 (2012) 7, pp. 470-481

Persistent link: https://www.econbiz.de/10009681501

Metaphors and creativity : direct, moderating, and mediating effects

Marin, Alex; Reimann, Martin; Castaño, Raquel - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 290-297

Persistent link: https://www.econbiz.de/10010366225