Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
New Brand Extensions: Patterns...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
51
Konsumentenverhalten
51
Brand management
26
Markenführung
26
Brand
21
Markenartikel
21
Theorie
12
Theory
12
Beziehungsmarketing
11
Brand image
11
Markenimage
11
Relationship marketing
11
Marketing
7
B-to-B-Marketing
6
Business-to-business marketing
6
Experiment
6
Großbritannien
6
United Kingdom
6
Viral marketing
6
Virales Marketing
6
Brand loyalty
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markentreue
5
Marketing management
5
Marketingmanagement
5
Measurement
5
Messung
5
Beschwerdemanagement
4
Complaint management
4
Corporate reputation
4
Dienstleistungsqualität
4
Elderly people
4
Firmenimage
4
Internet marketing
4
Lieferantenmanagement
4
Marketing theory
4
Marketingtheorie
4
Online-Marketing
4
Perception
4
more ...
less ...
Online availability
All
Undetermined
35
Free
10
Type of publication
All
Article
74
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
69
Aufsatz in Zeitschrift
69
Aufsatz im Buch
6
Book section
6
Lehrbuch
3
Textbook
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Sammelwerk
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
88
Undetermined
1
Author
All
Singh, Jaywant
38
Wright, Malcolm
35
Lomax, Wendy
14
East, Robert
13
Crisafulli, Benedetta
10
Dall'Olmo Riley, Francesca
7
Scriven, John
7
Trinh, Giang
6
Uncles, Mark D.
6
Driesener, Carl
5
Kalafatis, Stavros P.
5
Quamina, La Toya
5
Romaniuk, Jenni
5
Shukla, Paurav
5
Stocchi, Lara
5
Stern, Philip
4
Armstrong, J. Scott
3
Clemente, Maria
3
Dawes, John
3
Ehrenberg, Andrew S. C.
3
Hand, Chris
3
Riley, Debra
3
Rungie, Cam
3
Sharp, Byron
3
Uncles, Mark
3
Vanhuele, Marc
3
Anderson, Katherine
2
Banerjee, Madhumita
2
Blankson, Charles
2
Feetham, Pamela
2
Goodhardt, Gerald
2
Kennedy, Rachel
2
Ledden, Lesley
2
Mecredy, Philip
2
Pare, Vipul
2
Riebe, Erica
2
Anderson, Kirsty
1
Ashwell, Douglas
1
Assimakopoulos, Costas
1
Avis, Mark
1
more ...
less ...
Published in...
All
Australasian marketing journal
10
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
Journal of advertising research
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Marketing letters : a journal of research in marketing
3
The Routledge companion to contemporary brand management
3
Journal of business ethics : JOBE
2
Journal of consumer behaviour
2
Journal of financial services marketing : JFSM
2
The journal of business & industrial marketing
2
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies
1
European journal of marketing
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business review : the official journal of the European International Business Academy
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Management communication quarterly : an international journal
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Marketing intelligence & planning
1
Measuring and managing brands
1
Psychology & marketing
1
Routledge companions in business, management and accounting
1
Routledge companions to business, management and accounting
1
Services marketing cases in emerging markets : an asian perspective
1
State of the art in business research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
45
Other ZBW resources
29
RePEc
7
USB Cologne (EcoSocSci)
5
BASE
4
Showing
1
-
10
of
89
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
Saved in:
2
The competitive landscape for leisure : why wide appeal matters
Scriven, John
;
Pérez-Bustamante Yábar, Diana
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 277-298
Persistent link: https://www.econbiz.de/10011300233
Saved in:
3
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
4
New brands: performance and measurement
Singh, Jaywant
;
Wright, Malcolm
- In:
The Routledge companion to contemporary brand management
,
(pp. 186-197)
.
2016
Persistent link: https://www.econbiz.de/10011515392
Saved in:
5
Consumer behaviour : applications in marketing
East, Robert
;
Singh, Jaywant
;
Wright, Malcolm
; …
-
2017
-
3rd edition
Persistent link: https://www.econbiz.de/10011584767
Saved in:
6
The influence of CSR and ethical self-identity in consumer evaluation of cobrands
Singh, Jaywant
- In:
Journal of business ethics : JOBE
138
(
2016
)
2
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011579082
Saved in:
7
Brand loyalty : now you see it, now you don't
Scriven, John
- In:
Marketing and research today : the journal of the …
22
(
1994
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10001167293
Saved in:
8
The Ehrenberg legacy : lessons in buying behavior, television, brand perception, advertising, and pricing
Scriven, John
;
Goodhardt, Gerald
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 198-202
Persistent link: https://www.econbiz.de/10009618396
Saved in:
9
Differentiation or salience
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Scriven, John
-
2009
Persistent link: https://www.econbiz.de/10003784860
Saved in:
10
Making sense of common Dirichlet deviations
Scriven, John
;
Bound, John
;
Graham, Charles
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 294-308
Persistent link: https://www.econbiz.de/10011792386
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
