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How should managers respont? :...
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Castaño, Raquel
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How should managers respond? : exploring the effects of different responses to negative online reviews
Treviño, Teresa
;
Castaño, Raquel
- In:
International journal of leisure and tourism marketing …
3
(
2012/13
)
3
,
pp. 237-251
Persistent link: https://www.econbiz.de/10009742022
Saved in:
2
Facebook as a new advertising channel for CSR campaigns
Treviño, Teresa
- In:
International journal of business environment : IJBE
8
(
2016
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011624595
Saved in:
3
Online shopping in Mexico : exploring the promising and challenging panorama
Treviño, Teresa
;
Morton, Flor
- In:
Mexican business culture : essays on tradition, ethics, …
,
(pp. 166-182)
.
2016
Persistent link: https://www.econbiz.de/10011479848
Saved in:
4
Exploring the uses and gratifications of digital tools as knowledge transfer media in organisations
Zapata-Cantu, Laura
;
Treviño, Teresa
;
Morton, Flor
; …
- In:
Management and technological challenges in the digital age
,
(pp. 87-106)
.
2017
Persistent link: https://www.econbiz.de/10011818643
Saved in:
5
Using customer analytics to succeed : the case of Mexican SMEs
Zapta-Cantú, Laura
;
Treviño, Teresa
;
Morton, Flor
- In:
Business intelligence and analytics in small and medium …
,
(pp. 13-24)
.
2020
Persistent link: https://www.econbiz.de/10012161762
Saved in:
6
Managing digital workplace communications to maximise knowledge transfer : a collaborator's perspective
Treviño, Teresa
;
Morton, Flor
;
Zapata-Cantu, Laura
- In:
International journal of knowledge management studies : …
12
(
2021
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10012512904
Saved in:
7
Preparing for the adoption of the new arrival
Castaño, Raquel
;
Sujan, Mita
;
Kacker, Manish
;
Sujan, Harish
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 16-23
Persistent link: https://www.econbiz.de/10003902470
Saved in:
8
Understanding the passion of soccer for Mexican consumers
Castaño, Raquel
;
Núñez, Sandra
;
Sánchez, Marijose
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10003970562
Saved in:
9
Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing
Martinez, Israel
;
Castaño, Raquel
;
Quintanilla, Claudia
; …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 257-277)
.
2012
Persistent link: https://www.econbiz.de/10009349519
Saved in:
10
Understanding technolgoy adoption processes of Low-Income Consumers
Castaño, Raquel
;
Lozano, Gerardo
;
Martinez, Raúl
; …
- In:
International journal of business competition and …
2
(
2012
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10009427478
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