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Les déterminants de la fidélité à l'enseigne-marque de service : application dand le secteur bancaire vietnamien
Phan, Kim Ngoc
- In:
Recherche et applications en marketing
29
(
2014
)
3
,
pp. 113-114
Persistent link: https://www.econbiz.de/10011475265
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2
De la qualité de service à la fidélité des clients : une investigation sur le secteur bancaire au Vietnam
Moulins, Jean-Louis
;
Phan, Kim Ngoc
;
Philippe, Jean
-
2012
Persistent link: https://www.econbiz.de/10009579886
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3
L' impact de la personnalitè de la marque sur la relation à la marque dans les services
Ghantous, Nabil
-
2014
Persistent link: https://www.econbiz.de/10010370774
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4
Re-examining encounter intensity's conceptualisation, measurement and role
Ghantous, Nabil
- In:
The service industries journal
35
(
2015
)
5/6
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011299601
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5
Emotions' impact on tourists' satisfaction with ski resorts : the mediating role of perceived value
Bonnefoy-Claudet, Lydie
;
Ghantous, Nabil
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 624-637
Persistent link: https://www.econbiz.de/10010199527
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6
The impact of services brand personality on consumer-brand relationship quality
Ghantous, Nabil
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
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7
L' impact de la visite d'une exposition muséale sur la recommandation du musée : le rôle central de l'expertise des visiteurs
Chameroy, Fabienne
;
Ghantous, Nabil
;
Véran, Lucien
-
2015
Persistent link: https://www.econbiz.de/10010527215
Saved in:
8
Governance capabilities and relationship performance in international franchising
Ghantous, Nabil
;
Das, Shobha S.
;
Chameroy, Fabienne
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 19-30
Persistent link: https://www.econbiz.de/10011801723
Saved in:
9
The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
Ghantous, Nabil
;
Alnawas, Ibrahim
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012268814
Saved in:
10
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
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