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Business orientation of Indian consumer banking
Kaur, Gurjeet; Gupta, Shruti - In: Global business review 13 (2012) 3, pp. 481-507
Persistent link: https://www.econbiz.de/10009671745
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Antecedents of cause marketing : an assessment of psychographic and demographic factors on the consumer's purchase behaviour
Gupta, Shruti - In: Asia-Pacific journal of management research and innovation 15 (2019) 4, pp. 153-161
Persistent link: https://www.econbiz.de/10012160718
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New product innovations in times of crisis : how did women entrepreneurs survive the COVID-19 crisis?
Sahi, Gurjeet Kaur; Modi, Pratik; Mantok, Stanzin - In: Industrial marketing management : the international … 111 (2023), pp. 19-29
Persistent link: https://www.econbiz.de/10014369272
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Predicting customers' behavioral intentions toward ATM services
Sahi, Gurjeet Kaur; Gupta, Sangeeta - In: Journal of Indian business research 5 (2013) 4, pp. 251-270
Persistent link: https://www.econbiz.de/10010364805
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Moderating role of perceived risk in credit card usage and experience link
Chahal, Hardeep; Sahi, Gurjeet Kaur; Rani, Anu - In: Journal of Indian business research 6 (2014) 3, pp. 286-308
Persistent link: https://www.econbiz.de/10010492674
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Employees' organisational commitment and its impact on their actual turnover behaviour through behavioural intentions
Sahi, Gurjeet Kaur; Mahajan, Rupali Arunkumar - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 621-646
Persistent link: https://www.econbiz.de/10010495831
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Factors obstructing intentions to trust and purchase products online
Sahi, Gurjeet Kaur; Quareshi, Tahira Khanam - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 758-783
Persistent link: https://www.econbiz.de/10011478841
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Application of TOC-based framework to imporve market orientation in a non-profit organization
Gupta, Mahesh Chander; Bridgman, Stewart; Sahi, Gurjeet Kaur - In: Journal of strategic marketing 23 (2015) 7, pp. 579-599
Persistent link: https://www.econbiz.de/10011479468
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Factors predicting co-creation of value : a study of boutiques
Sahi, Gurjeet Kaur; Devi, Rita; Sehgal, Sanjeewani - In: Metamorphosis : a journal of management research 14 (2015) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011485932
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Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik; Sahi, Gurjeet Kaur - In: Journal of strategic marketing 26 (2018) 6, pp. 532-549
Persistent link: https://www.econbiz.de/10011976049