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Mullen, Michael R.
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Effects of international trade and economic development on quality of life
Mullen, Michael R.
;
Doney, Patricia M.
;
Mrad, Selima Ben
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 244-258
Persistent link: https://www.econbiz.de/10003893463
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2
"Made in China": do American consumers really care
Sheng, Shirley Ye
;
Mrad, Selima Ben
;
Mullen, Michael R.
- In:
Journal of global business : JGB ; journal of the …
19
(
2008
)
37
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003738754
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3
Incentivized reviews : promising the moon for a few stars
Petrescu, Maria
;
O'Leary, Kathleen Bay
;
Goldring, Deborah
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 288-295
Persistent link: https://www.econbiz.de/10011808602
Saved in:
4
Are brand benefits perceived differently in less developed economies? : a scale development and validation
Belaid, Samy
;
Ben Mrad, Selima
;
Lacoeuilhe, Jérôme
; …
- In:
Journal of marketing analytics : JMA
5
(
2017
)
3/4
,
pp. 111-120
Persistent link: https://www.econbiz.de/10011855267
Saved in:
5
Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria
;
Mangleburg, Tamara
;
Ben Mrad, Selima
; …
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
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6
Drivers and consequences of consumer alienation in the French retail banking sector
Kaabachi, Souheila
;
Ben Mrad, Selima
;
Charfi, Ahmed Anis
; …
-
2024
Persistent link: https://www.econbiz.de/10015138147
Saved in:
7
Innocent until proven guilty : suspicion of deception in online reviews
Petrescu, Maria
;
Kitchen, Philip J.
;
Dobre, Costinel
; …
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1184-1209
Persistent link: https://www.econbiz.de/10013350956
Saved in:
8
Reshaping the bank experience for GEN Z in France
Kaabachi, Souheila
;
Ben Mrad, Selima
;
Barreto, Tais
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10013390743
Saved in:
9
Social comparison and self-determination in luxury consumption motivations
Petrescu, Maria
;
Ribamar Siqueira, Jose <Jr.>
;
Dobre, …
-
2025
Persistent link: https://www.econbiz.de/10015373057
Saved in:
10
Adolescent perceptions of parent and peer influences on teen purchase : an application of social power theory
Goodrich, Kendall
;
Mangleburg, Tamara F.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1328-1335
Persistent link: https://www.econbiz.de/10008747480
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