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Piccola impresa : rivista internazionale di studi e ricerche
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Luxury marketing : a challenge for theory and practice
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Online reputation management in destination and hospitality : what we know, what we need to know
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The international review of retail, distribution and consumer research
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The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
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Cultural-based authenticity and luxury as a bridge to cultural sustainability, social well-being, and innovation : the case of Giuditta Brozzetti's textile workshop
Ranfagni, Silvia
- In:
The rise of positive luxury : transformative research …
,
(pp. 61-78)
.
2022
Persistent link: https://www.econbiz.de/10014232707
Saved in:
2
Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
Saved in:
3
Understanding the process of meanings, materials, and competencies in adoption of mobile banking
Naeem, Muhammad
;
Ozuem, Wilson
;
Howell, Kerry
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2445-2469
Persistent link: https://www.econbiz.de/10013556736
Saved in:
4
Dynamics of user-generated content and service failure recovery : evidence from millennials
Ozuem, Wilson
;
Willis, Michelle
;
Ranfagni, Silvia
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 600-631
Persistent link: https://www.econbiz.de/10014430702
Saved in:
5
The nature and determinants of user-generated content for dissatisfied customers : evidence from second-hand luxury fashion brands
Ozuem, Wilson
;
Willis, Michelle
;
Ranfagni, Silvia
; …
- In:
Qualitative market research : an international journal
27
(
2024
)
5
,
pp. 866-891
Persistent link: https://www.econbiz.de/10015324690
Saved in:
6
Passion between consumption and entrepreneurship : an exploratory analysis of comic publishers' case studies
Salvietti, Giada
;
Ranfagni, Silvia
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2021
)
1
,
pp. 158-179
Persistent link: https://www.econbiz.de/10013325803
Saved in:
7
Luxury SMEs networks
Aiello, Gaetano
;
Donvito, Raffaele
;
Ranfagni, Silvia
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 319-339)
.
2013
Persistent link: https://www.econbiz.de/10009667669
Saved in:
8
Guanxi and distribution in China : the case of Ferrero Group
Ranfagni, Silvia
;
Guercini, Simone
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 294-310
Persistent link: https://www.econbiz.de/10010366990
Saved in:
9
On the trail of supply side authenticity : paradoxes and compomises emerging from an action research
Ranfagni, Silvia
;
Guercini, Simone
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10010385305
Saved in:
10
An interdisciplinary method for brand association research
Ranfagni, Silvia
;
Guercini, Simone
;
Camiciottoli, …
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
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