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Using quality control checks to overcome pitfalls in the collection of primary data via online platforms
Fullerton, Sam; McCullough, Tammy - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 602-612
Persistent link: https://www.econbiz.de/10014537258
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Marketing research
Dodge, Harry Robert; Fullerton, Sam; Rink, David - 1982
Persistent link: https://www.econbiz.de/10000051780
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Incorporation of victim size in an examination of consumer ethics in South Korea
Lee, Jungki; Fullerton, Sam - In: Australasian marketing journal 22 (2014) 2, pp. 125-135
Persistent link: https://www.econbiz.de/10010400506
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The international search for ethics norms : which consumer behaviors do consumers consider (un)acceptable?
Neale, Larry; Fullerton, Sam - In: The journal of services marketing 24 (2010) 6, pp. 476-486
Persistent link: https://www.econbiz.de/10008749362
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The four domains of sports marketing : a conceptual framework
Fullerton, Sam; Merz, G. Russell - In: Sport marketing quarterly : preferred journal of the … 17 (2008) 2, pp. 90-108
Persistent link: https://www.econbiz.de/10003763465
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An examination of Korean consumers' sentiments toward technology-based business practices
Lee, Jungki; Fullerton, Sam - In: Journal of international consumer marketing 30 (2018) 4, pp. 260-275
Persistent link: https://www.econbiz.de/10011965984
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Consumer perspectives on the ethics of an array of technology-based marketing strategies : an exploratory study
Fullerton, Sam; Brooksbank, Roger; Neale, Larry - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 1079-1096
Persistent link: https://www.econbiz.de/10011796576
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Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Brooksbank, Roger; Fullerton, Sam; Miller, Steven - In: International journal of technology marketing : IJTMkt 13 (2019) 3/4, pp. 428-451
Persistent link: https://www.econbiz.de/10012209497
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An assessment of the fourteen beneficiaries of legalized sports betting and the potential benefits that they derive
Fullerton, Sam; McCall, Michael; Dick, Ronald - In: The journal of gambling business and economics 13 (2020) 1, pp. 43-70
Persistent link: https://www.econbiz.de/10012653696
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In-store surveillance technologies : what drives their acceptability among consumers?
Brooksbank, Roger; Scott, Jonathan M.; Fullerton, Sam - In: The international review of retail, distribution and … 32 (2022) 5, pp. 508-531
Persistent link: https://www.econbiz.de/10013411690