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Twenty years of IMC : a study...
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1
Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
Saved in:
2
IMC, brand communications and corporate cultures : client/advertising agency coordination and cohesion
Eagle, Lynne
;
Kitchen, Phil
-
1999
Persistent link: https://www.econbiz.de/10001373595
Saved in:
3
Perspectives on marketing
Miletsky, Jason I.
;
Hand, Michael
-
2009
Persistent link: https://www.econbiz.de/10009236673
Saved in:
4
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
Saved in:
5
Twelve : das Magazin für Marken, Medien und Kommunikation
Serviceplan Group
;
Serviceplan Gruppe für Innovative …
-
[2015]-: München : [Serviceplan Group SE & Co. KG]
;
…
-
No 1 (2015)-
Persistent link: https://www.econbiz.de/10011986808
Saved in:
6
Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G
;
Vdovichen, A. A.
;
Chychun, V. A
- In:
European research studies
21
(
2018
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10012221359
Saved in:
7
Hotel marketing strategies in turbulent times : path analysis of strategic decisions
Martin, Drew
;
Isozaki, Mark
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1544-1549
Persistent link: https://www.econbiz.de/10009757031
Saved in:
8
University marketing directors' views on the components of a university brand
Ali-Choudhury, Rehnuma
;
Bennett, Roger
;
Savani, Sharmila
- In:
International review on public and nonprofit marketing …
6
(
2009
)
1
,
pp. 11-33
Persistent link: https://www.econbiz.de/10003861755
Saved in:
9
Impacts of chief marketing officer in product recalls
Liu, Angela Xia
;
Liu, Yong
;
Luo, Ting
;
Wang, Rui
-
2024
Persistent link: https://www.econbiz.de/10015125486
Saved in:
10
Branding's academic-practitioner gap :
managers
' views
Alpert, Frank
;
Brown, Mark
;
Ferrier, Elizabeth
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 218-237
Persistent link: https://www.econbiz.de/10013164312
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