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A case for brands as assets :...
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Brand management
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English
102
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Keller, Kevin Lane
109
Kotler, Philip
20
Lehmann, Donald R.
9
Hoeffler, Steve
8
Brady, Mairead
4
Hansen, Torben
4
Aaker, David A.
3
Bloom, Paul N.
3
Brexendorf, Tim Oliver
3
Golmohammadi, Alireza
3
Goodman, Malcolm
3
Heckler, Susan E.
3
Houston, Michael J.
3
Keller, Kevin L.
3
Lemon, Katherine N.
3
Opresnik, Marc Oliver
3
Rajavi, Koushyar
3
Apéria, Tony
2
Bayus, Barry L.
2
Chernev, Alexander
2
Dev, Chekitan S.
2
Edell, Julie A.
2
Farley, John U.
2
Fiske, Susan T.
2
Georgson, Mats
2
Kervyn, Nicolas
2
Kumar, V.
2
Malone, Chris
2
Moorthi, Y.L.R.
2
Moorthy, Sridhar
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Richey, Keith
2
Sood, Sanjay
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2
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2
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2
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The journal of brand management : an international journal
7
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of the Academy of Marketing Science
4
Report / Marketing Science Institute
4
Always learning
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
AMS review : official publication of the Academy of Marketing Science
2
Brand management ; Vol. 2
2
Business-to-business brand management : theory, research and executive case study exercises
2
Harvard-Business-Manager : das Wissen der Besten
2
IIM Bangalore Research Paper
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
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2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
Pearson one series
2
Report / Marketing Science Institute / Marketing Science Institute
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
wi - Wirtschaft
2
wi wirtschaft
2
Advances in corporate branding
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Does marketing need reform? : fresh perspectives on the future
1
European journal of marketing : EJM
1
Financial Times handbook of management
1
Handbook of business-to-business marketing
1
Handbook of marketing
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
International journal of advertising : the review of marketing communications
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
OLC EcoSci
26
USB Cologne (EcoSocSci)
22
RePEc
9
Other ZBW resources
3
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1
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
2
Building customer-based brand equity : a blueprint for creating strong brands
Keller, Kevin Lane
-
2001
Persistent link: https://www.econbiz.de/10001622499
Saved in:
3
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
4
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2003
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001704792
Saved in:
5
The brand report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
6
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
7
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
8
Building a strong business-to-business brand
Keller, Kevin Lane
- In:
Business-to-business brand management : theory, …
,
(pp. 11-31)
.
2009
Persistent link: https://www.econbiz.de/10008661023
Saved in:
9
Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
Saved in:
10
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
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