Narrow search
Showing 1 - 10 of 115
Cover Image
Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui; Park, Jongwon - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
Cover Image
More or less : a model and empirical evidence on preferences for under- and overpayment in trade-in transactions
Kim, Jungkeun; Rao, Raghunath Singh; Kim, Kyeongheui; … - In: Journal of marketing research : JMR 48 (2011) 1, pp. 157-171
Persistent link: https://www.econbiz.de/10008858630
Cover Image
Artificial intelligence and declined guilt : retailing morality comparison between human and ai
Giroux, Marilyn; Kim, Jungkeun; Lee, Jacob C.; Park, Jongwon - In: Journal of business ethics : JBE 178 (2022) 4, pp. 1027-1041
Persistent link: https://www.econbiz.de/10013271668
Cover Image
Effects of cognitive resource availability on consumer decisions involving counterfeit products : the role of perceived justification
Kim, Jungkeun; Kim, Jae-eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 869-881
Persistent link: https://www.econbiz.de/10009579956
Cover Image
Mediation analysis revisited : practical suggestions for addressing common deficiencies
Kim, Jungkeun; Hwang, Euejung; Phillips, Megan; Jang, Sungha - In: Australasian marketing journal 26 (2018) 1, pp. 59-64
Persistent link: https://www.econbiz.de/10011880465
Cover Image
Position effects of menu item displays in consumer choices : comparisons of horizontal versus vertical displays
Kim, Jungkeun; Hwang, Euejung; Park, Jooyoung; Lee, Jacob C. - In: The Cornell hospitality quarterly 60 (2019) 2, pp. 116-124
Persistent link: https://www.econbiz.de/10012001699
Cover Image
Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun; Kim, Jae-Eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
Cover Image
Response to Thoemmes and Lemmer (2019) regarding mediation analysis revisited
Kim, Jungkeun; Cui, Yuanyuan; Jang, Sungha; Spence, Mark T. - In: Australasian marketing journal 27 (2019) 2, pp. 126-128
Persistent link: https://www.econbiz.de/10012103252
Cover Image
What drives preference for the compromise option? : disentangling position-based versus attribute-based effects
Kim, Jungkeun; Spence, Mark T.; Oppewal, Harmen; Park, … - In: Psychology & marketing 39 (2022) 11, pp. 2153-2170
Persistent link: https://www.econbiz.de/10013465152
Cover Image
Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality
Park, Jon-won; Kim, Kyeongheui; Kim, JungKeun - 2009
Persistent link: https://www.econbiz.de/10003784843