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"Going on a sensory adventure, a touchy subject?" : investigating haptic technology and consumer adventure orientation
Mulcahy, Rory Francis; Riedel, Aimee - In: Journal of service theory and practice 32 (2022) 1, pp. 5-29
Persistent link: https://www.econbiz.de/10012879143
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Individual differences in interpersonal touch : on the development, validation, and use of the "comfort with interpersonal touch" (CIT) scale
Webb, Andrea; Peck, Joann - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 60-77
Persistent link: https://www.econbiz.de/10010485550
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Self-control and touch : when does direct versus indirect touch increase hedonic evaluations and consumption of food
Madzharov, Adriana V. - In: Journal of retailing 95 (2019) 4, pp. 170-185
Persistent link: https://www.econbiz.de/10012154087
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The effects of environmental haptic cues on consumer perceptions of retailer warmth and competence
Jha, Subhash; Balaji, M. S.; Peck, Joann; Oakley, Jared; … - In: Journal of retailing 96 (2020) 4, pp. 590-605
Persistent link: https://www.econbiz.de/10012495497
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Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb; Peck, Joann; Hedgcock, William; … - In: Journal of marketing research 59 (2022) 2, pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
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The impact of touchscreen devices on consumers' choice confidence and purchase likelihood
Hattula, Johannes D.; Herzog, Walter; Dhar, Ravi - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10014265945
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Getting in touch with your thinking style : how touchscreens influence purchase
Zhu, Ying; Meyer, Jeffrey - In: Journal of retailing and consumer services 38 (2017), pp. 51-58
Persistent link: https://www.econbiz.de/10011743127
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Multiscreen Experience Design : Prinzipien, Muster und Faktoren für die Strategieentwicklung und Konzeption digitaler Services für verschiedene Endgeräte
Nagel, Wolfram; Fischer, Valentin - 2013 - 1. Aufl.
10 Inhaltsverzeichnis Vorwort 6 Gastkommentar 9 1 EINFÜHRUNG 12 1.1 Multiscreen 14 1.2...
Persistent link: https://www.econbiz.de/10010255255
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Consumer response to product construction : the role of paptic stimulation
Atakan, Sukriye Sinem - In: International journal of consumer studies 38 (2014) 6, pp. 586-592
Persistent link: https://www.econbiz.de/10010509734
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The paradox of haptics and contamination : literature review and research directions
Dubey, Ashish; Yadav, Shiv Shankar Kumar - In: The marketing review 17 (2017) 1, pp. 51-71
Persistent link: https://www.econbiz.de/10011760252