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On the search for the perfect brand name
Topolinski, Sascha
- In:
The Routledge companion to consumer behavior
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(pp. 276-288)
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2020
Persistent link: https://www.econbiz.de/10012316170
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My username is IN! : The influence of inward vs. outward wandering usernames on judgments of online seller trustworthiness
Silva, Rita R.
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Topolinski, Sascha
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Psychology & marketing
35
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2018
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When trust comes easy : articulatory fluency increases transfers in the trust game
Zürn, Michael
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Topolinski, Sascha
- In:
Journal of economic psychology : research in economic …
61
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2017
),
pp. 74-86
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