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Partial least squares
44
Partielle kleinste Quadrate
43
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38
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38
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35
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25
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Hair, Joseph F.
149
Sarstedt, Marko
55
Ringle, Christian M.
52
Lamb, Charles W.
12
McDaniel, Carl D.
12
Hult, G. Tomas M.
9
Money, Arthur H.
9
Ortinau, David J.
9
Babin, Barry J.
8
Bush, Robert P.
8
Pieper, Torsten M.
7
Liengaard, Benjamin Dybro
5
Anderson, Rolph E.
4
Binz Astrachan, Claudia
4
Cheah, Jun-Hwa
4
Ferrell, O. C.
4
Harrison, Dana E.
4
Henseler, Jörg
4
Nitzl, Christian
4
Sharma, Pratyush Nidhi
4
Thiele, Kai Oliver
4
Bush, Ronald F.
3
Celsi, Mary Wolfinbarger
3
Gudergan, Siegfried
3
Kudlats, Jerry
3
Manley, Scott C.
3
Matthews, Lucy M.
3
McDowell, William C.
3
Radomir, Lăcrămioara
3
Risher, Jeffrey J.
3
Santha Vaithilingam
3
Smith, Donna
3
Affleck-Graves, John F.
2
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2
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2
Awuah, Gabriel B.
2
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2
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2
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2
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1
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Long range planning : LRP ; international journal of strategic management
10
Journal of family business strategy
9
Journal of business research : JBR
7
Journal of marketing theory and practice
6
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4
McGraw-Hill/Irwin series in marketing
4
European business review : EBR ; the official journal of the International Management Centres, Europe
3
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2
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2
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2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
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The journal of business : B
2
Australasian marketing journal
1
Business research
1
Business strategy and the environment
1
Classroom Companion: Business
1
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1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
Entrepreneurship, theory and practice : ET & P
1
Essays by distinguished marketing scholars of the Society for Marketing Advances
1
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1
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1
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1
In: Homburg, C., Klarmann, M., Vomberg, A. E. (eds.) Handbook of Market Research. Springer: Cham
1
Industrial relations journal of South Africa
1
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1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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ECONIS (ZBW)
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26
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17
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BASE
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1
Essentials of business research methods
Hair, Joseph F.
;
Celsi, Mary Wolfinbarger
;
Money, Arthur H.
-
2011
-
2nd ed.
Persistent link: https://www.econbiz.de/10008938245
Saved in:
2
Marketing
Lamb, Charles
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2002
-
6th ed
Persistent link: https://www.econbiz.de/10001528804
Saved in:
3
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2001
-
2. ed
Persistent link: https://www.econbiz.de/10001433274
Saved in:
4
Principles of marketing
Lamb, Charles W.
-
1992
Persistent link: https://www.econbiz.de/10000835649
Saved in:
5
Marketing research : a practical approach for the new Millennium
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2000
Persistent link: https://www.econbiz.de/10001388330
Saved in:
6
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
7
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed
Persistent link: https://www.econbiz.de/10001818871
Saved in:
8
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
9
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
Saved in:
10
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
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