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ECONIS (ZBW)
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1
On the trail of supply side authenticity : paradoxes and compomises emerging from an action research
Ranfagni, Silvia
;
Guercini, Simone
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10010385305
Saved in:
2
An interdisciplinary method for brand association research
Ranfagni, Silvia
;
Guercini, Simone
;
Camiciottoli, …
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
Saved in:
3
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
4
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
5
Defining market approaches in cultural organizations : an analysis of Italian theatres
Guercini, Simone
;
Ranfagni, Silvia
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10009573184
Saved in:
6
Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of fashion marketing and management
11
(
2007
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10003507335
Saved in:
7
Conviviality behavior in entrepreneurial communities and business networks
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 770-776
Persistent link: https://www.econbiz.de/10011436262
Saved in:
8
Buyer-seller interaction in facility services : emerging paradoxes in the outsourcing approach of Italian municipalities
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
2
,
pp. 162-180
Persistent link: https://www.econbiz.de/10011297509
Saved in:
9
The internationalization of Italian luxury brands. The Missoni case
Runfola, Andrea
;
Ranfagni, Silvia
;
Guercini, Simone
- In:
Contemporary case studies on fashion production, …
,
(pp. 73-88)
.
2018
Persistent link: https://www.econbiz.de/10011790485
Saved in:
10
Animating business relationships through community social capital : an insight into conviviality
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of enterprising communities : people and places …
16
(
2022
)
4
,
pp. 562-581
Persistent link: https://www.econbiz.de/10013361884
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