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Psychometric vs. C-OAR-SE meas...
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1
Measuring consumer devotion : antecedents and consequences of passionate consumer behavior
Ortiz, Mandy H.
;
Reynolds, Kristy E.
;
Franke, George R.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10009729478
Saved in:
2
A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand
love
from brand liking
Rossiter, John R.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 905-916
Persistent link: https://www.econbiz.de/10009579948
Saved in:
3
Antecedents and outcomes of brand
love
: the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
4
Higher-order utilitarian and symbolic antecedents of brand
love
and consumers' behavioral consequences for smartphones
Khan, Muhammad Asif
;
Zulqarnain, Muhammad
;
Bhatti, …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 177-203
Persistent link: https://www.econbiz.de/10012623491
Saved in:
5
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
6
Effect of cognitive engagement on the development of brand
love
in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
7
Consumption authenticity in the accommodations industry : the keys to brand
love
and brand loyalty for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012151303
Saved in:
8
Brand
love
and brand hate : integrating emotions into brand-related experiences and loyalty
Kohli, Harpuneet Singh
;
Khandai, Sujata
;
Yadav, Renu
; …
- In:
Journal of international commerce, economics and policy
12
(
2021
)
2
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012650971
Saved in:
9
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand
love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
10
The impact of Hspanic-targeted advertising on consumers'brand
love
in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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