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Health information seeking on the Internet : the role of involvement in searching for and assessing online health information
Park, Sun-Young; Go, Eun - In: Health marketing quarterly 33 (2016) 4, pp. 327-341
Persistent link: https://www.econbiz.de/10011628491
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The "just-right feeling" and recycling behaviors : the role of regulatory focus, self-construal, and involvement
Park, Sun-Young; Song, Doori - In: Journal of nonprofit & public sector marketing 33 (2021) 3, pp. 239-264
Persistent link: https://www.econbiz.de/10012623626
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Do celebrity endorsements benefit familiar luxury brands? : a perspective from social adaptation theory
Park, Sun-Young; Yim, Mark Yi-Cheon - In: Journal of current issues and research in advertising 41 (2020) 1, pp. 20-35
Persistent link: https://www.econbiz.de/10012244980
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Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon; Abdourazakou, Yann; Sauer, Paul L.; … - In: International journal of advertising : the quarterly … 37 (2018) 6, pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
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The effect of CSR expectancy violation : value from expectancy violation theory and confirmation bias
Park, Sun-Young; Cho, Moonhee; Kim, Soojin - In: Journal of marketing communications 27 (2021) 4, pp. 365-388
Persistent link: https://www.econbiz.de/10012515868
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Process or outcome focus? : understanding the impact of future time perspective on advertising effectiveness
Wu, Linwan; Park, Sun-Young; Ju, Ilyoung - In: Journal of current issues and research in advertising 42 (2021) 1, pp. 62-82
Persistent link: https://www.econbiz.de/10012483550
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Promoting public health or underlying business interests? : the effectiveness (or ineffectiveness) of responsible drinking social causes by the alcohol industry versus non-profits
Kim, Yeonsoo; Park, Sun-Young - In: Journal of promotion management : JPM 24 (2018) 6, pp. 774-797
Persistent link: https://www.econbiz.de/10011979235
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"I am not satisfied with my body, so I like augmented reality (AR)" : consumer responses to AR-based product presentations
Yim, Mark Yi-Cheon; Park, Sun-Young - In: Journal of business research : JBR 100 (2019), pp. 581-589
Persistent link: https://www.econbiz.de/10012024018
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The effects of message framing and risk perceptions for HPV vaccine campaigns : focus on the role of regulatory fit
Park, Sun-young - In: Health marketing quarterly 29 (2012) 4, pp. 283-302
Persistent link: https://www.econbiz.de/10009713292
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The differential effect of accrual-based and real earnings management on audit fees : international evidence
Choi, Ahrum; Lee, Eugenia Y.; Park, Sunyoung; Sohn, … - In: Accounting and business research 52 (2022) 3, pp. 254-290
Persistent link: https://www.econbiz.de/10013362751