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'Universal access' (UA) to the Internet and the information infrastructure has become an important economic and societal goal. Yet, a comprehensive and systematic understanding of the UA concept is still lacking. In this paper, we analyze the complexity of universal access in the context of the...
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Mobile applications (apps) have transformed the way firms and consumers communicate with each other. However, in a marketplace characterized by myriad choices and intense competition, getting consumers to discover and download an app, and foster consumer engagement and stickiness are probably...
Persistent link: https://www.econbiz.de/10014162906
‘Universal access’ (UA) to the Internet and the associated information infrastructure has become an important economic and societal goal. However, UA initiatives tend to focus on issues such as physical access and geographical ubiquity, and measure adoption through penetration rates. In this...
Persistent link: https://www.econbiz.de/10014162908
Online word-of-mouth (eWOM) has attracted considerable research in the past decade. Yet, no attempt has been made to consolidate and synthesize this stream of literature. Based on a systematic review of 148 studies, the authors conduct a multi-dimensional analysis of eWOM communication,...
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