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Characterizing ex situ value : a customer-dominant perspective on value

Heinonen, Kristina - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1707-1721

Persistent link: https://www.econbiz.de/10014384378

Editorial: embracing the future of services marketing

Heinonen, Kristina - In: The journal of services marketing 38 (2024) 10, pp. 66-69

Persistent link: https://www.econbiz.de/10015207226

The role of digital service encounters on customers' perceptions of companies

Heinonen, Kristina - In: E-commerce trends for organizational advancement : new …, (pp. 88-97). 2010

Persistent link: https://www.econbiz.de/10003917799

Conceptualising consumers' dynamic relationship engagement : the development of online community relationships

Heinonen, Kristina - In: Journal of customer behaviour 10 (2011) 1, pp. 49-72

Persistent link: https://www.econbiz.de/10009231294

Social media activitites : understanding what consumers do in social media

Heinonen, Kristina - In: Organizations and social networking : utilizing social …, (pp. 1-15). 2013

Persistent link: https://www.econbiz.de/10009768711

Consumer activity in social media : managerial approaches to consumers' social media behavior

Heinonen, Kristina - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 356-364

Persistent link: https://www.econbiz.de/10009424836

The influence of customer activity on e-service value-in-use

Heinonen, Kristina - In: International journal of electronic business 7 (2009) 2, pp. 190-214

Persistent link: https://www.econbiz.de/10003857562

Conceptualising online banking service value

Heinonen, Kristina - In: Journal of financial services marketing : JFSM 12 (2007/08) 1, pp. 39-52

Persistent link: https://www.econbiz.de/10003701671

Acceptance of mobile services : insights from the Swedish market for mobile telephony

Andersson, Per (contributor); Heinonen, Kristina (contributor) - 2002

Persistent link: https://www.econbiz.de/10001737886

Future Service Technologies – Is Service Research on Track with Business Reality?

Kunz, Werner H.; Heinonen, Kristina; Lemmink, Jos - 2021

Purpose – Service technologies are transforming the business landscape rapidly and researchers need to pay attention to the changing needs of service research and business practice. The aim of this paper is to explore the current scope of research in regards to emerging service technologies by...

Persistent link: https://www.econbiz.de/10013234202