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Relationship quality as an antecedent of customer relationship proneness : a cross-cultural study between Spain and Mexico
Olavarría-Jaraba, Ana; Cambra-Fierro, Jesús J.; … - In: Journal of retailing and consumer services 42 (2018), pp. 78-87
Persistent link: https://www.econbiz.de/10011826044
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Analysis of the moderating role of the gender variable in service recovery processes
Cambra-Fierro, Jesús; Berbel-Pineda, Juan M.; … - In: Journal of retailing and consumer services 20 (2013) 4, pp. 408-418
Persistent link: https://www.econbiz.de/10009755354
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Inés Rosales : el reto de internacionalizar la actividad de una PYME es posible : the challenge of internationalizing a SME's activity is possible
Cambra-Fierro, Jesús; Vázquez-Carrasco, Rosario - In: Universia business review : revista trimestral de … 28 (2010), pp. 62-77
Persistent link: https://www.econbiz.de/10009542095
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In search of fit or authenticity? : a product-type consumer decision in celebrity brand extensions
Osorio, María Lucila; Centeno, Edgar; Cambra-Fierro, Jesús - In: The journal of product & brand management 31 (2022) 6, pp. 841-853
Persistent link: https://www.econbiz.de/10013407559
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Customer-based brand equity and customer engagement in experiential services : insights from an emerging economy
Cambra-Fierro, Jesús J.; Fuentes-Blasco, María; … - In: Service business 15 (2021) 3, pp. 467-491
Persistent link: https://www.econbiz.de/10012620100
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Customer engagement : innovation in non-technical marketing processes
Cambra-Fierro, Jesús J.; Melero-Polo, Iguacel; … - In: Innovation: organization & management : IOM 15 (2013) 3, pp. 326-336
Persistent link: https://www.econbiz.de/10010226652
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Company image and corporate social responsibility : reflecting with SMEs' managers
Fraj-Andrés, Elena; López-Pérez, M. Eugenia; … - In: Marketing intelligence & planning 30 (2012) 2, pp. 266-280
Persistent link: https://www.econbiz.de/10009570952
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"How does customer perception of salespeople influence the relationship? A study in an emerging economy"
Arditto, Luis; Cambra-Fierro, Jesús J.; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238384
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The five phases of SME brand-building
Centeno, Edgar; Hart, Susan; Dinnie, Keith - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 445-457
Persistent link: https://www.econbiz.de/10009766389
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Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty
Carete, Lorena; Castaño, Raquel; Felix, Reto; Centeno, … - In: The journal of consumer marketing 29 (2012) 7, pp. 470-481
Persistent link: https://www.econbiz.de/10009681501