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40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
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2
Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina
;
Melnyk, Valentyna
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659923
Saved in:
3
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659926
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4
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
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5
Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
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6
Marking your trade : cultural factors in the prolongation of trademarks
Melnyk, Valentyna
;
Giarratana, Marco
;
Torres, Anna
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 478-485
Persistent link: https://www.econbiz.de/10010362103
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7
Make me special : gender differences in consumers' responses to loyalty programs
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 545-559
Persistent link: https://www.econbiz.de/10009579993
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8
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
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9
Creating effective loyalty programs knowing what (wo-)men want
Melnyk, Valentyna
-
2005
Persistent link: https://www.econbiz.de/10003312579
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10
Speaking to the mind or the heart : effects of matching hedonic versus utilitarian arguments and products
Klein, Kristina
;
Melnyk, Valentyna
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 131-142
Persistent link: https://www.econbiz.de/10011444041
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