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Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
Hussain, Rahim
;
Ferdous, Ahmed Shahriar
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The marketing review
14
(
2014
)
4
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pp. 431-445
Persistent link: https://www.econbiz.de/10011445023
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The mediating role of customer satisfaction : evidence from the airline industry
Hussain, Rahim
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 234-255
Persistent link: https://www.econbiz.de/10011562904
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3
Typologies of banner advertisements' attributes : a content analysis
Hussain, Rahim
;
Sweeney, Arthur
;
Sullivan Mort, Gillian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 96-113
Persistent link: https://www.econbiz.de/10003974801
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Psychological contract and organizational commitment : the mediating effect of transformational leadership
Behery, Mohamed
;
Patpm, R. A.
;
Hussain, Rahim
- In:
Competitiveness review : an international business …
22
(
2012
)
4
,
pp. 299-319
Persistent link: https://www.econbiz.de/10009583139
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