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Consumer behaviour
11
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Technological forecasting & social change : an international journal
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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How to catch the generation Y : identifying consumers of ecological innovations among youngsters
Gurtner, Sebastian
;
Soyez, Katja
- In:
Technological forecasting & social change : an …
106
(
2016
),
pp. 101-107
Persistent link: https://www.econbiz.de/10011609998
Saved in:
2
How national cultural values affect pro-environmental consumer behavior
Soyez, Katja
- In:
International marketing review
29
(
2012
)
6
,
pp. 623-646
Persistent link: https://www.econbiz.de/10009678947
Saved in:
3
A cognitive model to predict domain-specific consumer innovativeness
Hoffmann, Stefan
;
Soyez, Katja
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 778-785
Persistent link: https://www.econbiz.de/10003984881
Saved in:
4
Konsumentenboykott : ein Beitrag zur externen Validierung des Modells von Klein, Smith und John
Hoffmann, Stefan
;
Soyez, Katja
;
Liebermann, Susanne
; …
-
2008
Persistent link: https://www.econbiz.de/10003795593
Saved in:
5
Marketing-Forschung : Grundlagen der Datenerhebung und Datenauswertung
Hoffmann, Stefan
;
Franck, Anja
;
Schwarz, Uta
;
Soyez, Katja
-
2018
Persistent link: https://www.econbiz.de/10011722101
Saved in:
6
How individual, product and situational determinants affect the intention to buy and orgnic food buying behavior : a cross-national comparison in five nations
Soyez, Katja
;
Francis, June N. P.
;
Smirnova, Maria M.
- In:
Der Markt : international journal of marketing
51
(
2012
)
1
,
pp. 27-35
Persistent link: https://www.econbiz.de/10009626966
Saved in:
7
Enabling disruptive innovations through the use of customer analysis methods
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
Review of managerial science
5
(
2011
)
4
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009316369
Saved in:
8
Measuring the success of open innovation
Brau, Erik
;
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
Evolution of innovation management : trends in an …
,
(pp. 52-74)
.
2013
Persistent link: https://www.econbiz.de/10009705692
Saved in:
9
Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
Saved in:
10
Measuring critical success factors of TQM implementation successfully : a systematic literature review
Hietschold, Nadine
;
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
International journal of production research
52
(
2014
)
21
,
pp. 6254-6272
Persistent link: https://www.econbiz.de/10010442587
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