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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi; Eisingerich, Andreas B; Auh, Seigyoung; … - In: Journal of service research : JSR 18 (2015) 4, pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
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Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi; Foscht, Thomas; Eisingerich, Andreas B; … - In: Industrial marketing management : the international … 71 (2018), pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
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A bad job of doing good : does corporate transparency on a country and company level moderate corporate social responsibility effectiveness?
Heinberg, Martin; Liu, Yeyi; Huang, Xuan; Eisingerich, … - In: Journal of international marketing 29 (2021) 2, pp. 45-61
Persistent link: https://www.econbiz.de/10012521220
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Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi; Heinberg, Martin; Huang, Xuan; Eisingerich, … - In: Business horizons 66 (2023) 4, pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
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Resources available for me versus us : implications for mitigating consumer food waste
Gao, Huachao; Jia, He; Guo, Bingxuan - In: Journal of marketing research 61 (2024) 4, pp. 619-637
Persistent link: https://www.econbiz.de/10015168284
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Cuteness, nurturance, and implications for visual product designs
Jia, He; Pol, Gratiana; Park, C.W. - In: The psychology of design : creating consumer appeal ; …, (pp. 168-179). 2016
Persistent link: https://www.econbiz.de/10011593196
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Speed up, size down: how animated movement speed in product videos influences size assessment and product evaluation
Jia, He; Kim, B. Kyu; Ge, Lin - In: Journal of marketing 84 (2020) 5, pp. 100-116
Persistent link: https://www.econbiz.de/10012271500
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Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products
Jia, He; Huang, Yunhui; Zhang, Qiang; Shi, Zhengyu; … - In: Journal of consumer research : JCR ; an … 50 (2024) 6, pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
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Stars versus bars : how the aesthetics of product ratings "shape" product preference
Jia, He; Wan, Echo Wen; Zheng, Wanyi - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 142-166
Persistent link: https://www.econbiz.de/10014314346