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Long Tolbert, Sylvia; Kohli, Chiranjeev; Suri, Rajneesh - In: The journal of product & brand management 23 (2014) 4/5, pp. 349-361

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Kohli, Chiranjeev; Suri, Rajneesh; Kapoor, Anuj - In: Business horizons 58 (2015) 1, pp. 35-44

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Suri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 89-100

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Kohli, Chiranjeev; Leuthesser, Lance; Suri, Rajneesh - In: Business horizons 50 (2007) 5, pp. 415-422

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Kohli, Chiranjeev; LaBahn, Douglas W.; Thakor, Mrugank - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 451-474). 2001

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Pichler, Shaun; Kohli, Chiranjeev; Granitz, Neil - In: Business horizons 64 (2021) 5, pp. 599-610

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Broyles, S. Allen; Thomas, Sunil; Kohli, Chiranjeev; … - 2011

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Thaweephan Leingpibul; Broyles, S. Allen; Kohli, Chiranjeev - In: The journal of product & brand management 22 (2013) 3, pp. 208-217

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