How can companies best integrate their marketing function with research and development? As product life-cycles and development cycles become ever shorter, and as increasing proportions of R&D are outsourced, linking the marketplace with the laboratory becomes both crucially important and...

Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies. The volume...