Surfactants are amphiphilic compounds having both hydrophobic as well as hydrophilicmoieties. They tend to possess surface active characteristics by decreasing the surface tensionbetween the interfaces. Generally, a molecule of surfactant consists of a lipophilic group,usually a long-chain...

Purpose Cluttered website layout and a poor presentation of information on limited web space are present on tourism websites as ineffective marketplace stimuli that give rise to the problem of consumers' confusion. Based on stimulus organism response theory (SOR), this research investigates the...