The marketing issue -- The ideal marketer -- Creating the ideal marketing team -- Choosing who to target -- Choosing what to support -- Choosing why to be in business -- Choosing where to market -- Choosing when to engage people -- Winning the board members' minds -- Winning the board members'...

"The comparative numbers between male- and female-led start-ups is stark. Ninety-one percent of venture capital money continues to fund businesses founded solely by men, with only one percent of venture capital money invested in businesses founded solely by women. Being a woman entrepreneur is...