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Exploring Marketing and Relati...
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Journal of consumer behaviour : an international research review
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Exploring marketing and relationships in software SMEs : a mixed methods apporach
Parry, Sara
;
Kupiec-Teahan, Beata
;
Rowley, Jennifer
- In:
Management research review
35
(
2012
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10009501104
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2
Marketing for survival : a comparative case study of SME software firms
Parry, Sara
;
Jones, Rosalind
;
Rowley, Jennifer
; …
- In:
Journal of small business and enterprise development
19
(
2012
)
4
,
pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
Saved in:
3
Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara
;
Rowley, Jennifer
;
Jones, Rosalind
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
Saved in:
4
Business support for new technology-based firms : a study of entrepreuneurs in north Wales
Jones, Rosalind
;
Parry, Sara
- In:
International journal of entrepreneurial behaviour & …
17
(
2011
)
6
,
pp. 645-662
Persistent link: https://www.econbiz.de/10009381968
Saved in:
5
Uncertainty in ethical consumer choice : a conceptual model
Hassan, Louise
;
Shaw, Deirdre
;
Shiu, Edward
;
Walsh, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
3
,
pp. 182-193
Persistent link: https://www.econbiz.de/10009766227
Saved in:
6
The direct and moderating influences of individual-level cultural values within web engagement : a multi-country analysis of a public information website
Shiu, Edward
;
Walsh, Gianfranco
;
Hassan, Louis M.
; …
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 534-541
Persistent link: https://www.econbiz.de/10010496189
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7
"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara
;
Jones, Rosalind
;
Stern, Philip
;
Robinson, …
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
Saved in:
8
Addressing the cross-country applicability of the theory of planned behaviour (TPB) : a structured review of multi-country TPB studies
Hassan, Louise M.
;
Shiu, Edward
;
Parry, Sara
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10011485466
Saved in:
9
The moderating effects of national age stereotyping on the relationships between job satisfaction and its determinants : a study of older workers across 26 countries
Shiu, Edward
;
Hassan, Louise M.
;
Parry, Sara
- In:
British journal of management : BJM
26
(
2015
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10011305606
Saved in:
10
Linking relationship marketing to social embeddedness in a rural bilingual context
Parry, Sara
;
Westhead, Paul
- In:
Journal of small business and enterprise development
24
(
2017
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011706965
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