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Palazzo, Maria
46
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31
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Beyond Multi-Channel Marketing : Critical Issues in Dual Marketing
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Italian journal of marketing : ITJM
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Greenwashing : foundations and emerging research on corporate sustainability and deceptive communication
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ECONIS (ZBW)
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1
Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
Saved in:
2
Avoiding the greenwashing trap : between CSR communication and stakeholder engagement
Vollero, Agostino
;
Palazzo, Maria
;
Siano, Alfonso
; …
- In:
International journal of innovation and sustainable …
10
(
2016
)
2
,
pp. 120-140
Persistent link: https://www.econbiz.de/10011527166
Saved in:
3
Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria
;
Vollero, Agostino
;
Siano, Alfonso
- In:
Journal of marketing analytics : JMA
4
(
2016
)
4
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
Saved in:
4
Evaluating constitutive dimensions of CSR e-communication : a comparison between "business-to-business" and "close-to-market" companies
Palazzo, Maria
;
Vollero, Agostino
;
Foroudi, Pantea
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 341-355
Persistent link: https://www.econbiz.de/10012196323
Saved in:
5
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
Saved in:
6
Exploring the role of the Amazon effect on customer expectations : an analysis of user-generated content in consumer electronics retailing
Vollero, Agostino
;
Sardanelli, Domenico
;
Siano, Alfonso
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1062-1073
Persistent link: https://www.econbiz.de/10014389752
Saved in:
7
Corporate communication management : a framework based on decision-making with reference to communication resources
Siano, Alfonso
;
Vollero, Agostino
;
Confetto, Maria Giovanna
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 151-167
Persistent link: https://www.econbiz.de/10009774225
Saved in:
8
Challenges and opportunities of consumer empowerment in online reputation management
Vollero, Agostino
;
Siano, Alfonso
- In:
E-marketing in developed and developing countries : …
,
(pp. 1-18)
.
2013
Persistent link: https://www.econbiz.de/10009775785
Saved in:
9
Opinion leaders go online : an empirical study on interpersonal influence on purchase intentions in e-retailing.
Vollero, Agostino
;
Siano, Alfonso
;
Sardanelli, Domenico
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 145-166)
.
2016
Persistent link: https://www.econbiz.de/10011506261
Saved in:
10
CEO communication: engagement, longevity and founder centrality : an exploratory study in Italy
Conte, Francesca
;
Siano, Alfonso
;
Vollero, Agostino
- In:
Corporate communications : an international journal
22
(
2017
)
3
,
pp. 273-291
Persistent link: https://www.econbiz.de/10011778465
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