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Transition pathways revisited : established firms as multi-level actors in the heavy vehicle industry
Berggren, Christian
;
Magnusson, Thomas
;
Sushandoyo, Dedy
- In:
Research policy : policy, management and economic …
44
(
2015
)
5
,
pp. 1017-1028
Persistent link: https://www.econbiz.de/10011576085
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2
Citizen innovation as niche restoration : a type of social innovation and its relevance for political participation and sustainability
Ziegler, Rafael
- In:
Journal of social entrepreneurship
8
(
2017
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011852797
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3
Surviving in the BRICS : the struggle of South African business in coping with new partners and investors
Wenzel, Nadine
;
Freund, B.
;
Graefe, O.
- In:
International review of applied economics
33
(
2019
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012182300
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4
The role of influencer marketing in the rapid rise of Nusr-et : the cognitive response theory
Seçi̇lmi̇ş, Cihan
;
Kiliç, İlker
;
Sari, Yaşar
; …
- In:
Journal of hospitality and tourism insights
8
(
2025
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10015271368
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5
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
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6
Marketing status in SMEs, industrial versus consumer companies
Azad, Shahram
;
Hemmati, Hamed
- In:
Acta Universitatis Danubius / Oeconomica
9
(
2013
)
3
,
pp. 37-48
Persistent link: https://www.econbiz.de/10010205859
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7
A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
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8
Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima
;
Chaudhuri, Himadri Roy
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
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9
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
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10
Prosumer engagement in innovation strategies : the prosumer creativity and focus model
Seran, Sabina
;
Izvercian, Monica
- In:
Management decision : MD
52
(
2014
)
10
,
pp. 1968-1980
Persistent link: https://www.econbiz.de/10010462684
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