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Modelling consumer entertainment software choice : an exploratory examination of key attributes, and differences by gamer segment

Prugsamatz, Sunita; Lowe, Ben; Alpert, Frank - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 381-392

Persistent link: https://www.econbiz.de/10008701452

Internships in marketing : goals, structures and assessment - student, company and academic perspectives

Alpert, Frank; Heaney, Joo-Gim; Kuhn, Kerri-Ann L. - In: Australasian marketing journal 17 (2009) 1, pp. 36-45

Persistent link: https://www.econbiz.de/10003886471

Generations X and Y's internet banking usage in Australia

Heaney, Joo-Gim - In: Journal of financial services marketing : JFSM 11 (2006/07) 3, pp. 196-210

Persistent link: https://www.econbiz.de/10003470285

Retail buyer decision-making in Japan : what US sellers need to know

Alpert, Frank (contributor) - 1995

Persistent link: https://www.econbiz.de/10000922469

Pioneer brand advantage in Japan and the United States

Alpert, Frank (contributor) - 1996

Persistent link: https://www.econbiz.de/10000939494

No such thing as a free app : a taxonomy of freemium business models and user archetypes in the mobile game market

Salehudin, Imam; Alpert, Frank - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 121-142

Manuscript type: Research Paper. Research Aims: The Freemium business model is becoming increasingly prominent in the current digital economy. In the mobile game market, total revenue from free to download apps is overtaking those from paid apps. The purpose of this article is to propose a...

Persistent link: https://www.econbiz.de/10012886850