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Analyzing the diffusion of global customer relationship management : a cross-regional modeling framework
Kumar, V.; Sunder, Sarang; Ramaseshan, B. - In: Journal of international marketing 19 (2011) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
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Why do salespeople quit? : an empirical examination of own and peer effects on salesperson turnover behavior
Sunder, Sarang; Kumar, V.; Goreczny, Ashley; Maurer, Todd - In: Journal of marketing research : JMR 54 (2017) 3, pp. 381-397
Persistent link: https://www.econbiz.de/10011697433
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Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 53 (2016) 6, pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
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Establishing profitable customer loyalty for multinational companies in the emerging economies : a conceptual framework
Kumar, V.; Sharma, Amalesh; Shah, Riddhi; Rajan, Bharath - In: Journal of international marketing 21 (2013) 1, pp. 57-80
Persistent link: https://www.econbiz.de/10009731372
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Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry
Sharma, Amalesh; Saboo, Alok R.; Kumar, V. - In: Journal of marketing 82 (2018) 5, pp. 66-85
Persistent link: https://www.econbiz.de/10011912140
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Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap
Saboo, Alok R.; Sharma, Amalesh; Chakravarty, Anindita; … - In: Journal of marketing research : JMR 54 (2017) 2, pp. 219-238
Persistent link: https://www.econbiz.de/10011697348
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Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.; Sharma, Amalesh; Gupta, Shaphali - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
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Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh; Kumar, V.; Borah, Sourav Bikash - In: Journal of international marketing 25 (2017) 2, pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
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Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance
Sharma, Amalesh; Kumar, V.; Yan, Jun; Borah, Sourav Bikash - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 365-392
Persistent link: https://www.econbiz.de/10012007026
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Modeling emerging-market firms' competitive retail distribution strategies
Sharma, Amalesh; Kumar, V.; Cosguner, Koray - In: Journal of marketing research 56 (2019) 3, pp. 439-458
Persistent link: https://www.econbiz.de/10012177565