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Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
2
Perception sans conscience de stimuli supraliminaux : revue critique et proposition d'un modèle intégrateur
Derbaix, Christian
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
- In:
Recherche et applications en marketing
29
(
2014
)
2
,
pp. 60-78
Persistent link: https://www.econbiz.de/10011474792
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3
Consumer consideration of sponsor brands they do not remember : taking a wider look at the memorisation effects of sponsorship
Herrmann, Jean-Luc
;
Walliser, Björn
;
Kacha, Mathieu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 259-281
Persistent link: https://www.econbiz.de/10009154738
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4
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
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5
Congruence and incongruence in thematic advertisement-medium combinations : role of awareness, fluency, and persuasion knowledge
Germelmann, Claas Christian
;
Herrmann, Jean-Luc
;
Kacha, …
- In:
Journal of advertising
49
(
2020
)
2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10012260444
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6
The effectiveness of brand placements : a meta-analytic synthesis
Babin, Barry J.
;
Herrmann, Jean-Luc
;
Kacha, Mathieu
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 1017-1033
Persistent link: https://www.econbiz.de/10013191819
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7
"Statistiquement significatif"? : respectons l’incertitude de l’effet testé
Bultez, Alain
;
Derbaix, Christian
;
Herrmann, Jean-Luc
- In:
Recherche et applications en marketing : RAM
37
(
2022
)
1
,
pp. 87-112
Persistent link: https://www.econbiz.de/10012822290
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8
Pour des recherches expérimentales moins artificielles en communication marketing
Kacha, Mathieu
-
2021
Persistent link: https://www.econbiz.de/10012514209
Saved in:
9
Mise sur pied d'une campagne de publicité et conception du rôle de l'agence de publicité
Derbaix, Christian
- In:
Annales de sciences économiques appliquées
33
(
1977/78
)
3
,
pp. 39-62
Persistent link: https://www.econbiz.de/10002078332
Saved in:
10
Expressions of the past : a practice-based approach of brand longevity visual translation in advertising
Pecot, Fabien
;
Celhay, Franck
;
Kacha, Mathieu
;
Lombard, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 121-133
Persistent link: https://www.econbiz.de/10013365605
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