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Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies
Murray, Keith B. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 42-51
Persistent link: https://www.econbiz.de/10011879716
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Does country-of-origin matter to generation Y
Zdravkovic, Srdan - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 89-102
Persistent link: https://www.econbiz.de/10009742857
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Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
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Dimensions of fit between a brand and a social cause and their influence on attitudes
Zdravkovic, Srdan; Magnusson, Peter; Stanley, Sarah M. - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 151-160
Persistent link: https://www.econbiz.de/10003987361
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Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
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"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
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Enhancing brand image via sponsorship : strength of association effects
Zdravkovic, Srdan; Till, Brian - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 113-132
Persistent link: https://www.econbiz.de/10009510690
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The role of cultural intelligence in marketing adaptation and export performance
Magnusson, Peter; Westjohn, Stanford A.; Semenov, Alexey V. - In: Journal of international marketing 21 (2013) 4, pp. 44-61
Persistent link: https://www.econbiz.de/10010233208
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The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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Meta-analysis of cultural differences: another slice at the apple
Magnusson, Peter; Baack, Daniel W.; Zdravkovic, Srdan; … - In: International business review : the official journal of … 17 (2008) 5, pp. 520-532
Persistent link: https://www.econbiz.de/10003771633