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Sakkthivel, A. M.
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International journal of electronic finance : IJEF
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Palgrave Studies of Marketing in Emerging Economies
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Impact of demographics on online buying behaviour towards different products
Sakkthivel, A. M.
- In:
International journal of electronic finance : IJEF
3
(
2009
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10003889533
Saved in:
2
Influence of internet on online buyer involvement towards buying different products and services
Sakkthivel, A. M.
- In:
International journal of electronic finance : IJEF
4
(
2010
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10003991264
Saved in:
3
Modelling the impact of internal and external variables on consumer durables in a matured marketing environment
Sakkthivel, A. M.
- In:
International journal of electronic finance : IJEF
5
(
2011
)
4
,
pp. 316-332
Persistent link: https://www.econbiz.de/10009380204
Saved in:
4
Empirical investigation on consumer purchase intentions in a growing competitive marketing environment
Sakkthivel, A. M.
;
Rajev, M. K. G.
- In:
International journal of electronic finance : IJEF
6
(
2012
)
3/4
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009705757
Saved in:
5
Modelling the determinants that impact risk-taking and entrepreneurship behaviour in emerging economies
Sakkthivel, A. M.
;
Sriram, B.
- In:
International journal of entrepreneurship and small business
15
(
2012
)
3
,
pp. 376-388
Persistent link: https://www.econbiz.de/10009514011
Saved in:
6
Knowledge management in the advertising industry
Sakkthivel, A. M.
;
Kumar, R. Satish
- In:
Knowledge integration strategies for entrepreneurship …
,
(pp. 167-187)
.
2018
Persistent link: https://www.econbiz.de/10011764584
Saved in:
7
Investigating the variables that influence frequency of women shopping behaviour : evidence from emerging economies
Sakkthivel, A. M.
- In:
International journal of business excellence
13
(
2017
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10011857515
Saved in:
8
Investigating the gender influence on technology adoption model towards smart phones : evidences from emerging economies
Sakkthivel, A. M.
;
Ramu, N.
- In:
International journal of business excellence
16
(
2018
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10011958724
Saved in:
9
Does media influence fashion consciousness of Muslim women consumers : evidences from the United Arab Emirates
Sakkthivel, A. M.
;
Shameem, Beenish
;
Mushtaq, Saleem
- In:
International journal of business innovation and …
22
(
2020
)
4
,
pp. 523-545
Persistent link: https://www.econbiz.de/10012270952
Saved in:
10
To push for stardom or not : a rookie’s dilemma in the Tamil movie industry
Krishnan, Trichy V.
;
Sakkthivel, A. M.
- In:
IIMB management review
22
(
2010
)
3
,
pp. 80-92
Persistent link: https://www.econbiz.de/10008658787
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