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Qualitative market research : an international journal
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The rise of the egocentric brand and consumer : the case of soulbound tokens (SBT)
Ramadan, Zahy
- In:
Qualitative market research : an international journal
27
(
2024
)
5
,
pp. 921-940
Persistent link: https://www.econbiz.de/10015324692
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Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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3
Typology of e-commerce shoppers : the case of COVID-19
Ramadan, Zahy
;
Farah, Maya
;
Abosag, Ibrahim
;
Sleiman, Alaa
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 345-367
Persistent link: https://www.econbiz.de/10014338501
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Boosting customized and personalized interactive livestreaming experiences : is Amazon Explore competing or complementing the hospitality industry?
Ramadan, Zahy
;
Farah, Maya
;
Al Rahbany, Norma
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 473-493
Persistent link: https://www.econbiz.de/10014430693
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5
Satisfying the online food crave : the case of online food aggregators
Farah, Maya F.
;
Ramadan, Zahy
;
Kanso, Jana
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1413-1427
Persistent link: https://www.econbiz.de/10013329338
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Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy
;
Nsouli, Nour Zakaria
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
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7
When digital spaces matter : the influence of uniqueness and place attachment on self-identity expression with brands using generative AI on the metaverse
Farah, Maya F.
;
Ramadan, Zahy
;
Nassereddine, Yaman
- In:
Psychology & marketing
41
(
2024
)
12
,
pp. 2965-2976
Persistent link: https://www.econbiz.de/10015133931
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8
From wellbeing to addiction : the influence of inclusive beauty brands on people with physical disabilities
Nassereddine, Yaman
;
Ramadan, Zahy
;
Farah, Maya F.
- In:
International journal of consumer studies
49
(
2025
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10015333796
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The examination of tech disruptions' patterns on the consumer journey
Farah, Maya F.
;
Ramadan, Zahy
;
Yunis, Manal
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 142-149)
.
2022
Persistent link: https://www.econbiz.de/10013281294
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10
Computer-generated influencers : the rise of digital personalities
Mrad, Mona
;
Ramadan, Zahy
;
Nasr, Lina Issam
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 589-603
Persistent link: https://www.econbiz.de/10013393501
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