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An econometric model of the UK broiler industry
Ness, Mitchell R. - In: Time series analysis : theory and practice 3 (1982), pp. 199-218
Persistent link: https://www.econbiz.de/10002564213
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Consumers' willingness to pay for ethical attributes
Mai, Li-wei - In: Marketing intelligence & planning 32 (2014) 6, pp. 706-721
Persistent link: https://www.econbiz.de/10010413623
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Emotions, attitudes and memorability associated with TV commercials
Mai, Li-wei; Schoeller, Georgia - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 1, pp. 55-63
Persistent link: https://www.econbiz.de/10003830415
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Determinants of consumers' intentions to share knowledge and intentions to purchase on s-commerce sites : incorporating attitudes toward persuasion attempts into a social exchange model
Kwon, Kyung-Joon; Mai, Li-Wei; Peng, Norman - In: Eurasian business review 10 (2020) 1, pp. 157-183
Persistent link: https://www.econbiz.de/10012290917