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Consumer behaviour
131
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Brand management
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Phau, Ian
143
Cheah, Isaac
39
Aiello, Gaetano
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Shimul, Anwar Sadat
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Quintal, Vanessa
20
Lwin, Michael
17
Donvito, Raffaele
14
Teah, Min
12
Sung, Billy
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Lee, Sean
8
Dix, Steve
7
Godey, Bruno
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Marchegiani, Christopher
6
Pederzoli, Daniele
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Grazzini, Laura
5
Huang, Yu-an
5
Quintal, Vanessa Ann
5
Vannucci, Virginia
5
Liang, Johan
4
Lim, Aaron
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Mazzoli, Valentina
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Sood, Abhinav
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Thomas, Ben
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Wiedmann, Klaus-Peter
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Acuti, Diletta
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Butcher, Luke
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Casidy, Riza
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Chan, Priscilla
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Dasmi, Costanza
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Ferguson, Graham
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Lau, Kong Cheen
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Roy, Rajat
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Convegno dal titolo "Sviluppo, sostenibilità e competitività delle aziende: il contributo degli economisti aziendali" <2015, Piacenza>
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Marketing intelligence & planning
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Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of fashion marketing and management
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Journal of retailing and consumer services
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Australasian marketing journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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Asia Pacific journal of marketing and logistics
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Country of origin effect : looking back and moving forward
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Direct marketing : an international journal
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European journal of marketing : EJM
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Journal of travel and tourism marketing
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Journal of vacation marketing : an international journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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Asia-Pacific journal of business administration
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International journal of bank marketing
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Luxury marketing : a challenge for theory and practice
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The international review of retail, distribution and consumer research
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AIDEA, Accademia Italiana di Economia Aziendale
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Asia Pacific Journal of Marketing and Logistics Ser.
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Brand management ; Vol. 4
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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Gender in management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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ECONIS (ZBW)
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132
OLC EcoSci
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Special issue: country of origin effect : looking back and moving forward
Cheah, Isaac
(
ed.
);
Phau, Ian
(
ed.
);
Aiello, Gaetano
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011875311
Saved in:
2
Introduction: Country of origin effect : looking back and moving forward
Cheah, Isaac
;
Phau, Ian
;
Aiello, Gaetano
- In:
Country of origin effect : looking back and moving forward
,
(pp. 1-2)
.
2019
Persistent link: https://www.econbiz.de/10012008484
Saved in:
3
Country of origin effect : looking back and moving forward
Cheah, Isaac
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 293-294
Persistent link: https://www.econbiz.de/10011875410
Saved in:
4
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
5
Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 452-472
Persistent link: https://www.econbiz.de/10009384829
Saved in:
6
Factors influencing consumers' attitudes and purchase intentions of e-deals
Cheah, Isaac
;
Phau, Ian
;
Liang, Johan
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 763-783
Persistent link: https://www.econbiz.de/10011447632
Saved in:
7
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
8
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
9
Conceptualising consumer economic nationalistic tendencies : scale development and validation
Cheah, Isaac
;
Phau, Ian
- In:
The international review of retail, distribution and …
25
(
2015
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011376925
Saved in:
10
Conceptualizing country-of-ingredient authenticity of luxury brands
Cheah, Isaac
;
Zainol, Zahirah
;
Phau, Ian
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5819-5826
Persistent link: https://www.econbiz.de/10011597517
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