The concept of customer satisfaction occupies a central role in the marketing discipline. Not surprisingly, researchers have produced an impressive body of literature that focuses on the causes and consequences of satisfaction. In marketing, the antecedents of satisfaction have been investigated...

Multiple regression models continue to be widely used in marketing. Within the regression framework, researchers have to grapple with and resolve several contentious issues. For example, multicollinearity, non simultaneous estimation of parameters, inherent measurement error in independent...

Buyers often procure products and services from suppliers in low cost countries like India and China. Such overseas procurement, or offshoring, offers significant direct cost savings vis-à-vis in-house production. Historically, offshoring was primarily confined to manufactured goods. However,...