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When more is better : a contingent view of alliance partner multiplicity and a focal firm's product innovation performance in China
Jiang, Wei; Shu, Chengli; Zhou, Kevin Zheng; Guo, Zhaoyang - In: Innovation: organization & management : IOM 23 (2021) 4, pp. 507-533
Persistent link: https://www.econbiz.de/10012694171
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How managerial ties affect hotels' proactive environmental practices in China : the contingent role of institutional environments
Jiang, Wei; Wang, Liwen; Zhou, Kevin Zheng; Guo, Zhaoyang - In: International journal of hospitality management 95 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012547942
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Understanding the effects of plural marketing structures on alliance performance
Fang, Eric; Lee, Jongkuk; Palmatier, Robert W.; Guo, … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 628-645
Persistent link: https://www.econbiz.de/10011537824
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When do online consumers shop in an offline store : the moderating effects of product characteristics
Shen, Kathy Ning; Cai, Yuanfeng; Guo, Zhaoyang - In: Journal of marketing channels : ... distribution … 23 (2016) 3, pp. 129-145
Persistent link: https://www.econbiz.de/10011538938
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Comparing the impact of different marketing capabilities : empirical evidence from B2B firms in China
Guo, Huiling; Xu, Hangjun; Tang, Chuanyi; … - In: Journal of business research : JBR 93 (2018), pp. 79-89
Persistent link: https://www.econbiz.de/10011929061
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Institutions and opportunism in buyer-supplier exchanges : the moderated mediating effects of contractual and relational governance
Sheng, Shibin; Zhou, Kevin Zheng; Li, Julie Juan; Guo, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1014-1031
Persistent link: https://www.econbiz.de/10011951619
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An examination of how and when the top management team matters for firm innovativeness : the effects of TMT functional backgrounds
Yuan, Xina; Guo, Zhaoyang; Fang, Eric - In: Innovation: organization & management : IOM 16 (2014) 1/3, pp. 323-342
Persistent link: https://www.econbiz.de/10011717865
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Reductions in customer commitment : an empirical study on pure downgrade versus hybrid downgrade
Zhou, Chenxi; Lin, Liming; Guo, Zhaoyang; Jiang, Juncai - In: Journal of service research 27 (2024) 3, pp. 432-449
Persistent link: https://www.econbiz.de/10014580530
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Good connections with rivals may weaken a firm's competitive practices : the negative effect of competitor ties on market orientation practices and innovative performance
Yuan, Xina; Guo, Zhaoyang; Lee, Jin Won - In: Asia Pacific journal of management 37 (2020) 3, pp. 693-718
Persistent link: https://www.econbiz.de/10012271763
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The effect of the synchrony experience on product evaluation
Ye, Xiaoyin; Guo, Zhaoyang; Ye, Jun - In: Journal of business research : JBR 108 (2020), pp. 247-258
Persistent link: https://www.econbiz.de/10012175311