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When giving is good for encouraging social entrepreneurship

Truc Thanh Le; Thi Nguyet Que Nguyen; Quan Ha Minh Tran - In: Australasian marketing journal 28 (2020) 4, pp. 253-262

Persistent link: https://www.econbiz.de/10012429466

Learning organisation and organisational commitment : evidence in the Vietnamese banking sector

Thi Nguyet Que Nguyen; Quan Ha Minh Tran - In: International journal of business and globalisation : IJBG 27 (2021) 4, pp. 553-570

Persistent link: https://www.econbiz.de/10012505898

Brand experience and consumers' social interactive engagement with brand page : an integrated-marketing perspective

Paramita, Widya; Huynh Ba Chan Nhu; Ngo, Liem Viet; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012648851

The role of perceived entrepreneurial passion on creativity : a study of Vietnamese social ventures

Truc Thanh Le; Paramita, Widya; Quan Ha Minh Tran; La … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 3, pp. 251-261

Persistent link: https://www.econbiz.de/10014321881

It takes two to tango : the role of customer empathy and resources to improve the efficacy of frontline employee empathy

Ngo, Liem Viet; Thi Nguyet Que Nguyen; Nam The Tran; … - In: Journal of retailing and consumer services 56 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012389857

When do-good meets empathy and mindfulness

Thi Nguyet Que Nguyen; Ngo, Liem Viet; … - In: Journal of retailing and consumer services 50 (2019), pp. 22-29

Persistent link: https://www.econbiz.de/10012114111

Cash for comment : participation money as a mechanism for measurement, reward, and formative feedback in active class participation

Chylinski, Mathew - In: Journal of marketing education : JME 32 (2010) 1, pp. 25-38

Persistent link: https://www.econbiz.de/10003957564

Modeling Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Recency

Chylinski, Mathew - 2012

This paper develops and calibrates a simple yet comprehensive set of models for the evolution of binary attribute importance weights, based on a cue-goal association framework. We argue that the utility a consumer ascribes to an attribute comes from its association with the achievement of a...

Persistent link: https://www.econbiz.de/10013109344

Exploring the frontiers in reality-enhanced service communication : from augmented and virtual reality to neuro-enhanced reality

Hilken, Tim; Chylinski, Mathew; Ruyter, Ko de; Heller, Jonas - In: Journal of service management 33 (2022) 4/5, pp. 657-674

Persistent link: https://www.econbiz.de/10013325741

Cross-modal interactions between color and texture of food

Chylinski, Mathew; Northey, Gavin; Ngo, Liem Viet - In: Psychology & marketing 32 (2015) 9, pp. 950-966

Persistent link: https://www.econbiz.de/10011340189