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Consumer behaviour
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Marino, Vittoria
24
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15
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10
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8
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Italian journal of marketing : ITJM
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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ECONIS (ZBW)
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Tourism experience, country image and post-visit intentions : a study on international tourists in Italy
De Nisco, Alessandro
;
Mainolfi, Giada
;
Marino, Vittoria
; …
- In:
International marketing and the country of origin …
,
(pp. 65-80)
.
2012
Persistent link: https://www.econbiz.de/10009787684
Saved in:
2
Country reputation and attitudes towards made in Italy products : a study on Chinese consumers
Marino, Vittoria
;
Mainolfi, Giada
- In:
International journal of Chinese culture and management …
3
(
2013
)
3
,
pp. 228-241
Persistent link: https://www.econbiz.de/10009791532
Saved in:
3
Internationalisation strategies for SMEs for enhancing the typical supply system in the age of globalisation : the Vietri Ceramics network
Marino, Vittoria
;
Gallucci, Carmen
;
Mainolfi, Giada
- In:
International journal of globalisation and small …
2
(
2007/08
)
2
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003606178
Saved in:
4
Effect of economic animosity on consumer ethnocentrism and product-country images : a binational study on the perception of Germany during the Euro crisis
De Nisco, Alessandro
;
Mainolfi, Giada
;
Marino, Vittoria
; …
- In:
European management journal
34
(
2016
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10011448413
Saved in:
5
Tourism satisfaction effect on general country image, destination image, and post-visit intentions
De Nisco, Alessandro
;
Mainolfi, Giada
;
Marino, Vittoria
; …
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
4
,
pp. 305-317
Persistent link: https://www.econbiz.de/10011489211
Saved in:
6
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada
;
Lo Presti, Letizia
;
Marino, Vittoria
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Saved in:
7
Exploring materialistic bandwagon behaviour in online fashion consumption : a survey of Chinese luxury consumers
Mainolfi, Giada
- In:
Journal of business research : JBR
120
(
2020
),
pp. 286-293
Persistent link: https://www.econbiz.de/10012417130
Saved in:
8
Luxury during trade tensions : the influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products
Mainolfi, Giada
- In:
International marketing review
39
(
2022
)
1
,
pp. 32-54
Persistent link: https://www.econbiz.de/10013169626
Saved in:
9
Do digital technologies pay off? : a meta-analytic review of the digital technologies/firm performance nexus
Oduro, Stephen
;
De Nisco, Alessandro
;
Mainolfi, Giada
- In:
Technovation : the international journal of …
128
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014490628
Saved in:
10
Italia.int : competitività, percezione e tutela del made in Italy sui mercati internazionali
De Nisco, Alessandro
(
ed.
);
Mainolfi, Giada
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012226224
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